This morning, the Think Beyond team delivered an online workshop to B2B business leaders, providing insight into how to grow inbound leads in a more effective way with Account Based Marketing (ABM).
Starting at 10am, the virtual event explored the concept and principles behind ABM and why ABM is set to become standard in 2021. Practical tips were also shared, informing businesses how to future proof their marketing efforts with an Account Based Marketing approach infused with intent based marketing.
A free flow question and answer session wrapped up the event and gave participants the opportunity to drill down into the how, what and why of ABM.
Successful Account Based Marketing workshop
Merce Cozens, Founder of Think Beyond, commented “Firstly, I would like to thank everyone who took time out of their Tuesday morning to join the Grow Your Leads Effectively with Account Based Marketing online event.”
“It was great to see so many B2B businesses keen to explore the basics of ABM. As a marketing approach, ABM essentially treats key accounts as markets of one. This enables businesses to really focus their efforts on the accounts that matter most and deepen both relationships and the probability of a sale.”
Steven Cozens, co-founder of Think Beyond, added “It’s true that B2B sales face many pressures. We often speak with companies who are frustrated by existing lead generation programmes or feel that their marketing efforts are not delivering the results they want. This event was set up to specifically address those concerns and introduce Account Based Marketing as an effective, efficient way in which to grow inbound inquiries.
What the attendees said about the ABM workshop
Attendees agreed that the session directly addressed some of the challenges they were facing. They also praised the mix of marketing insight and practical hints and tips.
“Thanks for a great presentation – some really useful tips as I am sales and marketing.”
“Great presentation and discussion with lots of food for thought. Thanks very much!”
“I just wanted to thank you both for the invite this morning. ABM really does hit home with how we try to operate. I don’t think we always sit back and think about it though!”
“Thanks Steven & Merce. Fantastic presentation.”
If you missed the ABM workshop on Tuesday, check out upcoming marketing seminars and events in your area.
Account Based Marketing support
Think Beyond has helped businesses across the UK to set up effective Account Based Marketing strategies that deliver real results. Our team increased the revenue opportunity in one business by over 3,000%. This ABM programme earnt a spot as a Northern Marketing Awards finalist.
So, why not allow our team to increase your leads by getting in touch today. Call 01565 632206 or email sales@think-beyond.co.uk.
Additionally, you can request a quick call back by completing our easy 30 second form.
Finally, check out our Account Based Marketing service page for more information on our strategic approach to ABM.
You may also wish to read:
- Marketing awards finalist 2020 for a 3000% ABM programme
- Successful Account Based Marketing with the FSB