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Read the latest business news, insights from us and thought-leadership articles to reveal views from a different perspective.
Read the latest business news, insights from us and thought-leadership articles to reveal views from a different perspective.
First of all, thank you for visiting our news section. Here, we share the latest business news, our own insights into business challenges and thought-leadership articles to stimulate different points of view and perspectives. We offer this across categories related to our research, plan, change and enable service pillars.
Secondly, all of our content is original and created by Think Beyond for the benefit of our readers. Across our six categories, you can find latest insights, thoughts, opinions and analysis. Thanks again for visiting and enjoy the content.
Demand units are the new currency of B2B marketers. First it was about awareness, then about relevance. From relevance came personalisation and quality over quantity. As we headed towards a world where B2B marketers struggled to remain relevant, ABM came to the rescue. Simultaneously
For how long has your company existed? 10 years? 50 years? 200 years? It is tempting to think that there is nothing to learn from the past, with most senior leaders preferring to look forward. They prefer to rewrite the company according to their
Customer experience management (CXM or CEM) is a strategic approach to enhancing customer satisfaction, experience and engagement using people, processes, systems and partners. In short, it is what an organisation does to understand, measure and enhance the customer experience. Given the vast data lakes
At one point or another, we are fairly sure that you were rejected for a job because of ‘cultural fit’. Other times, it was because another candidate was a closer ‘fit’ to the job specification. Don’t worry, it wasn’t just you. Sometimes, you don’t
It is fair to say that not everyone looks at their finance department as the fuel in the engine (or volts in the battery). Some purely view the function as an overhead to be minimised. Others are led by finance to the extent that
The outside view is a methodology for thinking, problem-solving and prediction based on outside situations, examples and analogies. This differs from traditional thinking and approaches to problem-solving, also known as the inside view. The inside view takes a current situation or problem and seeks
Sustainability was seemingly all the rage just over a year ago. COP26 was the UN Climate Change Conference in Glasgow from 31st October 2021 to 13th November 2021. In the race to net zero, many countries made climate pledges and published high-level plans for
We all recognise the importance of change and maintaining a competitive advantage. Innovation leads to new ideas. Change leads to doing things better. Transformation leads to doing different things. So, with so much uncertainty in the UK and global economy, are we changing fast
It goes without saying that people who run businesses should be financially savvy. That is that they know how to make money, read an income statement and deal with investment decisions. According to the accountancy body, ICAEW, 51% of the CEOs in the FTSE
It goes without saying that some customer experiences leave a sour taste. Yes, something went wrong that means you voted with your feet and went elsewhere. In some cases, particularly where there are lots of products and brands (e.g. CPG and FMCG), the impact
The human brain has a tremendous ability to conserve energy. New experiences and tasks increase our cognitive load and this can make us tired. If we experience lots of change in a short period of time, it requires more energy for system 2 thinking
As we come to the end of 2022, it seems as though everyone wants a pay rise. With inflation running at 11.1% in October, pay awards ran at 5.7% in September. Given the scale of public sector discontent and strike action, it seems that